The Journal of Service Research (JSR) has named four Co-Editors to serve with Editor-in-Chief-Elect Florian von Wangenheim for his term beginning January 1, 2026. They are Beibei Dong, Elina Jaakkola, Bart Lariviere, and Vikas Mittal.
Dr. Beibei Dong is the George N. Beckwith ’32 Professor and Professor of Marketing at Lehigh University, Pennsylvania. She earned her Ph.D. in Marketing from the University of Missouri and previously worked in management consulting. Her research focuses on service failure and recovery, customer cocreation, and customer engagement with technologies such as AI, robotics, and social media. Her work has appeared in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, and Production and Operations Management. Dr. Dong has received multiple research and editorial awards, including AMA Services Marketing SIG Best Services Article Award and Finalist Award, and the Journal of Service Research Best Reviewer Award and Outstanding Associate Editor Award. She is an Associate Editor for Journal of Service Research and is on the ERB of Journal of Business Research.
Dr. Elina Jaakkola is Professor of Marketing at the University of Turku, Finland, and Anders Visiting Professor at the CTF Research Center at Karlstad University, Sweden. Her areas of expertise include service research, B2B research, and qualitative and conceptual research. Her current projects focus on topics such as customer experience and journeys, customer/actor engagement, and the circular economy. Her research has been widely published in top business journals, including the Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, and Industrial Marketing Management. She has received several best paper and outstanding reviewer awards and was named to Clarivate’s Highly Cited Researchers list in 2021 and 2022. Professor Jaakkola has previously served as Associate Editor for Journal of Service Research and Industrial Marketing Management, and serves on the Editorial Review Board of seven prominent journals, including JAMS and IJRM.
Bart Larivière is Professor of Marketing at KU Leuven and Founder and Co-Director of the Center for Service Intelligence at Ghent University. His research focuses on the role of customers, employees, and technology in service encounters. He has received numerous distinctions, including multiple Best Paper Awards – among them the Journal of Service Research Best Article Award – as well as Best Reviewer Awards, the Journal of Service Research Outstanding Associate Editor Award, the Best PhD Tutor Award from Ghent University, the Emerging Service Scholar Award from the American Marketing Association, and the Steve Baron Award for outstanding contributions to the service research community. Bart has served as co-chair of the Service Special Interest Group (SERVSIG) of the American Marketing Association (AMA) and the Service Marketing Special Interest Group of the European Marketing Academy (EMAC). He is also the co-founder of the Let’s Talk About Service Conference (LTAS) and founder of the Belgian Service Research Days (BSRD).
Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at Rice Business with prior positions at Northwestern’s Kellogg Graduate School and University of Pittsburgh’s School of Business and School of Medicine (UPMC). He is the founding faculty director of the Center for Customer-Based Execution and Strategy (C-CUBES) at Rice and has served as the co-editor of Journal of Marketing and Journal of Marketing Research. Dr. Mittal has co-authored more than 100 articles in premiere outlets: Harvard Business Review, MIT-Sloan Management Review, Management Science, Marketing Science, Organization Science, Journal of Marketing Research and Journal of Marketing. In 2022, Dr. Mittal received the Financial Times award for societal impact and the Davidson Award for best paper in Journal of Retailing. He won Sage Publishing’s 10-year impact award in 2021 and the American Marketing Association’s Mahajan Award for lifetime contribution to strategy in 2020, as well as the 2000 FedEx Research Award. In 2006, he was awarded the Weitz-Winer-O’Dell Award for the most significant, long-term contribution to marketing.
- Roland T. Rust (chair of the JSR Editor Selection Committee)
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